MENGGALI DAMPAK REVOLUSI MEDIA SOSIAL TERHADAP INDUSTRI HALAL DI INDONESIA

Mega Oktaviany; Fikri Zaeni Hasbalah

doi:10.47625/jemari.v1i1.805

Mega Oktaviany Universitas Gunadarma
Fikri Zaeni Hasbalah Universitas Gunadarma

DOI: https://doi.org/10.47625/jemari.v1i1.805

Keywords: Dampak, Revolusi, Media Sosial, Industri Halal, Indonesia

Abstract

The objective of this research is to examine the impact of the social media revolution on the halal industry in Indonesia. The emergence of social media has transformed the way consumers interact and communicate. This study employs a qualitative descriptive methodology with literature review as the data source. The findings reveal that through social media, the halal industry can expand its promotional reach, enhance customer engagement, and build strong relationships with a wider audience. Social media also plays a significant role in promoting and raising awareness about halal products and services in Indonesia. By leveraging relevant and attention-grabbing content, and sharing valuable information, businesses can influence consumer perceptions and decisions regarding the halal industry. Through the social media revolution, consumers also have easy access to search for information, reviews, and recommendations before choosing halal products or services. Therefore, effective and relevant marketing strategies should be implemented by the halal industry in Indonesia, keeping up with the latest social media trends. By harnessing the power of the social media revolution, the halal industry in Indonesia can continue to thrive, achieve sustainable growth, and become a leader in the global halal market.

References

Adrian, Dennis, and M. Rachman Mulyandi. “Manfaat Pemasaran Media Sosial Instagram Pada Pembentukan Brand Awareness Toko Online.” Jurnal Indonesia Sosial Sains 2, no. 2 (2021): 215–222.
Arifin, Mohamad Rahmawan, Bayu Sindhu Raharja, and Arif Nugroho. “Do Young Muslim Choose Differently? Identifying Consumer Behavior in Halal Industry.” Journal of Islamic Marketing 14, no. 4 (January 1, 2023): 1032–1057.
Azizah, Lukita, Janti Gunawan, and Puti Sinansari. “Pengaruh Pemasaran Media Sosial TikTok Terhadap Kesadaran Merek Dan Minat Beli Produk Kosmetik Di Indonesia.” Jurnal Teknik ITS 10, no. 2 (2021).
Batubara, Chuzaimah, and Isnaini Harahap. “Halal Industry Development Strategies Muslims’ Responses and Sharia Compliance In Indonesia.” Journal of Indonesian Islam 16, no. 1 (2022): 103–132.
Cartwright, Severina, Hongfei Liu, and Chris Raddats. “Strategic Use of Social Media within Business-to-Business (B2B) Marketing: A Systematic Literature Review.” Industrial Marketing Management 97 (August 1, 2021): 35–58.
Christanti, Yana Dwi, Nova Maulud Widodo, and Choirul Daroji. “Development of the Halal Industry in Indonesia: Opportunities and Challenges after the Covid-19 Pandemic.” Journal of Modern Islamic Studies and Civilization 1, no. 03 (2023): 101–123.
Dwi Sahputri, Ega, Siti Sarah, Aulia Ari Ananda, Rizki Dani Kusuma, Fani Hatja Nurhayati, and Salman Abdul Muthalib. “Pengelolaan Media Sosial Sebagai Strategi Pemasaran Digital Pada Pengembangan Pariwisata Halal Di Gampong Keude Unga.” Jurnal Riset dan Pengabdian Masyarakat 3, no. 2 (July 1, 2023): 196–206.
Fitri, Alifa Nur, Silvia Riskha Fabriar, and Mustofa Hilmi. “Branding Fashion Muslim (Studi Analisis Brand Wearing Klamby).” Islamic Communication Journal 6, no. 1 (2021): 31–48.
Indonesia Halal Lifestyle Center. Indonesia Halal Markets Report 2021/2022. Islamic Economy, 2021.
Kamila, E. F. “Peran Industri Halal Dalam Mengdongkrak Pertumbuhan Ekonomi Indonesia Di Era New Normal.” Jurnal Likuid 1, no. 1 (2021): 33–42.
KEKSI. “Sinergi Ekonomi Dan Keuangan Syariah Memperkuat Ketahanan Dan Kebangkitan Ekonomi Nasional.” Departemen Ekonomi dan Keuangan Syariah, Bank Indonesia (2023).
Lontoh, J K, A L Tumbel, and R Kawet. “Pemanfaatan Media Sosial Sebagai Strategi Promosi Bagi Pengembangan Pemasaran Wisata Danau Linow Di Kota Tomohon Utilization Of Social Media As A Promotional Strategy For Marketing Development Of Lake Linow Tourism In Tomohon City.” 11 Jurnal EMBA 8, no. 4 (2020): 11–20.
Mason, Andrew N., John Narcum, and Kevin Mason. “Social Media Marketing Gains Importance after Covid-19.” Cogent Business and Management 8, no. 1 (2021).
Maulana, Nora, and Zulfahmi. “Potensi Pengembangan Industri Halal Indonesia Di Tengah Persaingan Halal Global.” Jurnal Iqtisaduna 8, no. 2 (2022): 136–150.
Narottama, Nararya, and Natasha Erinda Putri Moniaga. “Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Konsumen Pada Destinasi Wisata Kuliner Di Kota Denpasar.” Jurnal Master Pariwisata (JUMPA) (January 10, 2022): 741.
Rizal, Veby Zilfania. “Komunikasi Pemasaran Media Sosial Instagram Pada Toko Kue Selebriti Bandung Makuta (@Bandungmakuta) Terhadap Kesadaran Merek.” Inter Komunika: Jurnal Komunikasi 4, no. 1 (2019): 75–87.
Rusdah, Arini. “Industri Halal Fashion: Studi Kasus Ayysee Collection Surabaya Dalam Melakukan Ekspor Melalui Marketplace Di Malaysia Dan Singapura.” Indonesia Journal of Halal 6, no. 1 (2023): 17–26.
SGIER. “State of the Global Islamic Economy Report.” DinarStandard (2023): 1–40.