IMPULSIVE BUYING BEHAVIOR PERSPECTIVE OF MASLAHAH IMAM AL GHAZALI : STUDY ON SHOPPING BEHAVIOR OF VISITORS IN SOLO GRAND MALL SHOPPING CENTER
Keywords:
Impulsive Buying, Maslahah Imam Al Ghazali
Abstract
This phenomenon of impulsive buying, almost everyone must have done it consciously or not. One of the shopping centers, Solo Grand Mall, gets visitors reaching 10.0000 to 15.000 people every day while on weekends it reaches 20.000 in a day. The increasing tendency of people to shop at malls encourages sudden purchases. On the other hand, impulsive buying behavior tends to result in waste and this is contrary to the Islamic view of Maslahah. The majority of scholars discuss maslahah, one of which is Imam Al-Ghazali who is famous as Sufism. This research is a qualitative research (field research) by collecting data using observation, interviews and documentation, the data is then analyzed using an inductive method. The results of this study indicate that based on the characteristics of impulsive buying by visitors, the character of disregard for consequences is a characteristic that is very contrary to Imam Al-Ghazali's principle of maslahah in terms of fulfilling benefits. The types of impulsive buying that visitors are prohibited from being pure impulse types and blind buyers, because visitors tend to fulfill wants rather than needs and are very contrary to the maslahah of Imam Al-Ghazali in fulfilling kulliyat-al-khamsah.
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Aini, Aula Izatul, and Aushofun Niha. “Impulse Buying Behavior Santri Perspektif Maslahah Imam Al-Ghazali.” Jurnal Darussalam: Jurnal Pendidikan, Komunikasi Dan Pemikiran Hukum Islam 12, no. 1 (2020): 17–33.
Andi Bahri, S. “Etika Konsumsi Dalam Perspektif Ekonomi Islam.” Vol. 11 No 2 (2014): 347–370.
Anwar, Rosihon. “Akhlak & Ilmu Tasawuf.” Pustaka Setia, Bandung, 2006.
Astari, Fitria, Ismail Ismail, and Anne Putri. “Pengaruh Store Atmosphere Terhadap Impulse Buying Yang Dimoderasi Oleh Faktor Mashlahah.” EKONOMIKA SYARIAH: Journal of Economic Studies 3, no. 1 (2019): 46–55.
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Kehakiman, BPHN Departemen. “Simposium Aspek–Aspek Masalah Perlindungan Konsumen.” Bina Cipta, Jakarta (1980).
Kosyu, Dayang Asning, Kadarisman Hidayat, and Yusri Abdillah. “Pengaruh Hedonic Shopping Motives Terhadap Shopping Lifestyle Dan Impulse Buying (Survei Pada Pelanggan Outlet Stradivarius Di Galaxy Mall Surabaya).” Jurnal Administrasi Bisnis 14, no. 2 (2014). Accessed December 21, 2023. http://download.garuda.kemdikbud.go.id/article.php?article=190252&val=6468&title=Pengaruh%20Hedonic%20Shopping%20Motives%20Terhadap%20Shopping%20Lifestyle%20dan%20Impulse%20Buying%20Survei%20pada%20Pelanggan%20Outlet%20Stradivarius%20di%20Galaxy%20Mall%20Surabaya.
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Pratomo, Dimas, and Liya Ermawati. “Kecenderungan Pembelian Impulsif Ditinjau Dari Perspektif Islam (Studi Kasus Pada Pengunjung Malioboro Mall Yogyakarta).” Jesya (Jurnal Ekonomi Dan Ekonomi Syariah) 2, no. 2 (2019): 240–252.
Rahayu, Yulianita. “Perilaku Belanja Impulsif Pengunjung Mall Di Kota Bandung.” EKUBIS 2, no. 1 (2017): 116–125.
Rahmah, Nur, and Munadi Idris. “Impulsive Buying Behaviour Dalam Perspektif Ekonomi Islam.” Jurnal Ekonomi Bisnis Syariah 1, no. 2 (2018): 88–98.
Rahmania, Nadia Alifa, Sri Seti Indriani, and Ditha Prasanti. “Pengalaman Menonton Ulang: Studi Fenomenologi Terhadap Mahasiswa Universitas Padjadjaran Dan Universitas Gadjah Mada.” Comdent: Communication Student Journal 1, no. 1 (2023): 16–29.
Rarasanti, D. “Analisis Faktor-Faktor Yang Mempengaruhi Konsumen Melakukan Impulse Buying Pada Pengunjung Mall Panakukkang.” Advanced Optical Materials 10, no. 1 (2018): 1–9.
Rook, Dennis W., and Robert J. Fisher. “Normative Influences on Impulsive Buying Behavior.” Journal of consumer research 22, no. 3 (1995): 305–313.
Sa’diah, Zulfatus, Safika Maranti, and May Shinta Retnowati. “Analisis Persepsi Maslahah Dalam Melakukan Pembelian Kompulsif.” JESI (Jurnal Ekonomi Syariah Indonesia) 11, no. 2 (2021): 92–100.
Sintia and Megawati. “Pengaruh Tata Letak Toko Dan Warna Terhadap Impulse Buying Di Toko Jilbab Turki Palembang.” In MDP Student Conference, 2:530–535, 2023. Accessed December 29, 2023. https://jurnal.mdp.ac.id/index.php/msc/article/view/4255.
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Syahrir, Arif Budiman. “Konsep Maslahah Dalam Ekonomi Islam Menurut Asy-Syatibi.” PhD Thesis, IAIN Parepare, 2022.
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Yuliadi, I. Ekonomi Islam : Sebuah Pengantar, Lembaga Pengkajian Dan Pengalaman Islam (LPPI). Yogyakarta: LPPI UMY, 2001.
“SGM Raih SBBI Ke-9 Sebagai Kategori Mall Terbaik,” 2020. http://www.solograndmall.com/artikel-sgm-raih-sbbi-ke9-sebagai-kategori-mall-terbaik.html.
الغزالي, أ. (1998). إحياء علوم الدين (الجزء الثا). غريات بوترا.
Published
2023-12-29
How to Cite
Sa’diah, Zulfatus, and Raisatul Karimah. FiTUA: Jurnal Studi Islam 4, no. 2 (December 29, 2023): 198-211. Accessed January 8, 2025. https://ejournal.stitbima.ac.id/index.php/fitua/article/view/539.
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Articles
Copyright (c) 2023 Zulfatus Sa’diah, Raisatul Karimah
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