Penguatan Kapasitas Digital PKK dan Karang Taruna melalui Pemanfaatan E-Commerce Shopee di Desa Karanganyar

Abstract

The Limited digital capacity has become one of the main obstacles to the development of a technology-based local economy in Karanganyar Village. Local products produced by the Family Welfare Empowerment (PKK) group, such as Eco-Enzyme, are still marketed conventionally, while the Karang Taruna youth organization has not yet utilized digital platforms optimally to support productive economic activities. This condition highlights the need to strengthen the community's digital capacity to effectively use information technology as a tool for marketing and economic empowerment. This Community Service Program (Pengabdian kepada Masyarakat/PkM) aimed to strengthen the digital capacity of PKK and Karang Taruna members through training and mentoring in the utilization of the Shopee e-commerce platform for marketing local products. The program employed the Participatory Action Research (PAR) approach, consisting of planning, socialization, hands-on training, mentoring, monitoring, and evaluation. The results demonstrated significant improvements in participants' knowledge and digital skills, including account creation, online store management, product listing, and the implementation of digital marketing strategies. The program successfully established active and verified Shopee stores with standardized product displays and achieved the first sales transaction (first sale milestone) as an initial indicator of successful implementation. Overall, the program strengthened the community's digital capacity, encouraged the transition from conventional to digital marketing, and expanded opportunities to improve the competitiveness of local products in broader markets. Nevertheless, challenges related to internet connectivity, participants' technical skills, and marketplace competition indicate the need for continuous mentoring to ensure the sustainability of digital business development.